Roma

About Roma

Most CPG brands lose significant revenue to invalid deductions, chargebacks, shortages, pricing disputes, and compliance fines from distributors and retailers like UNFI and KeHE - and most of it is never recovered. Teams still manage deductions through spreadsheets, emails, portals, PDFs, and ERP exports. Finance teams spend hundreds of hours tracking disputes, reconciling claims, collecting backup documents, and following up manually. As deduction volumes scale, visibility drops and recoverable revenue gets written off. Roma helps CPG brands automate deduction recovery and revenue reconciliation workflows. We help brands: Track and reconcile retailer deductions Recover invalid UNFI and KeHE deductions Identify revenue leakage and chargeback patterns Automate dispute workflows Track raised disputes Centralize backup documentation Improve deduction visibility across finance operations Reduce manual accounts receivable and reconciliation work Trusted by 170+ teams and growing, Roma is built for modern CPG finance and operations teams that want better control over retailer deductions, distributor disputes, revenue recovery, AR workflows, and financial operations. Implementation takes ten minutes. If you’re a CPG brand dealing with retailer deductions, chargebacks, shortages, pricing claims, post-audits, or reconciliation chaos, we’d love to show you where money may be leaking today.