Saltwork Strategy

About Saltwork Strategy

Saltwork Strategy is a boutique firm helping founder-led ecommerce brands and mission-driven organizations navigate moments of growth, transition, and change. We bring 15+ years of experience across brand, ecommerce, growth, and executive leadership, applying the discipline of leading global brands in ways that fit how growing organizations actually operate. Saltwork is called in when leaders need a clear read on the problem, sharper decisions, stronger alignment, and a practical path forward. Our work includes: • Growth and go-to-market • Ecommerce and lifecycle growth • Brand positioning and identity • Strategic planning • Fractional CMO leadership • Executive and board alignment We clarify what is true, identify the decisions that matter most, and help turn them into focused action. Clients gain more than advice. They gain a senior partner who can challenge assumptions, architect growth, align the right people, and guide the work through execution. When needed, we stay through the messy middle until the team is ready to carry it forward. Less noise. Better choices. Healthier growth.