Company intelligence
SBC
SBC is an events, media & advisory business that works with industry leaders to develop the betting and gaming industry
About SBC
SBC is a global events, media and advisory business that works with industry leaders and decision makers to develop and grow the sports, betting and gaming industries. SBC EVENTS organise industry-leading live events for a worldwide senior executive audience with a focus on sports betting and iGaming. SBC DIGITAL organises specialised virtual events for the sports betting and gaming industry, focused on specific regions and industry segments, providing access to emerging and established local gambling markets, high-quality conference & networking sessions, and innovative supplier-based product showcases, without the need for travel. SBC MEDIA employs 15 full-time journalists and publishes more than 100 stories daily across nine industry-leading news websites with a focus on sports, betting and gaming news: sbcnews.co.uk, sbcamericas.com, sbcnoticias.com, casinobeats.com, slotbeats.com, gamblingtv.com, lotterydaily.com, paymentexpert.com, insidersport.com, sbcdirectory.com, and the SBC Leaders Magazine. SBC LEADERS is an invitation-only membership of the industry’s most influential operators formed with a goal to bring the industry’s best together in order to share ideas, collaborate on major issues, push innovation, and elevate the overall image of our industry through the promotion of its achievements.
Verified activity
Signals from SBC
15 published signals
Presence & Recognition
SBC received recognition from MaxBet Podcast, Hillary McAfee, and Fiona Power for World Domination time at SBC.
Reported by Rasmus Sojmark
Presence & Recognition
SBC Summit is an event for the gaming industry delivering serious business, right people, world-class content, incredible hospitality, and experiences.
Reported by 👁Miles Lewis
Presence & Recognition
SBC is taking the SBC Summit to the next level by bringing 40,000 industry professionals to Lisbon in 2026.
Reported by Rasmus Sojmark
Presence & Recognition
SBC announced that 40,000 people from the global gaming industry will arrive in Lisbon in less than 4 weeks.
Reported by Rasmus Sojmark
Presence & Recognition
SBC Summit is supported by Soft2Bet for the product discovery and networking activities in Lisbon this year.
Reported by Andrew McCarron
Presence & Recognition
SBC hosted the official SBC Summit in Lisbon with Pastel De Nata Expert Tereza M
Reported by Jan Kowalczyk ♠️
Presence & Recognition
SBC Summit is scheduled to be held in partnership with the African Gaming Forum.
Reported by 👁Miles Lewis
People
SBC employees Matt Kendrick, President Joe Flannery, and VP of Brand and Marketing Jeffrey Lefkovits have left the company.
Reported by Kieran O'Connor
Partnerships
SBC called Good Good out of partnership after Callaway ended its partnership with the brand and withdrew as title sponsor of a PGA Tour event in Austin.
Reported by Kieran O'Connor
Research & Knowledge
SBC published a Payment Expert feature featuring discussions from TrueLayer CEO Francesco Simoneschi, Billions Network Co-founder Evin McMullen, PSE Consulting Managing Director Chris Jones, and other industry voices regarding the UK's reliance on foreign-owned payment networks.
Reported by Kieran O'Connor
Partnerships
SBC announced a new strategic partnership with the Gaming Regulators Africa Forum (GRAF)
Reported by Jan Kowalczyk ♠️
Presence & Recognition
SBC employee Brooke from Pointsbet Canada visited SBC in Lisbon
Reported by Jan Kowalczyk ♠️
Presence & Recognition
SBC will support the GRAF 2026 Conference in Maputo from 14 to 17 September.
Reported by Rasmus Sojmark
Presence & Recognition
SBC confirmed senior regulatory leaders from Botswana, South Africa, Ghana, Kenya, Malawi, Ethiopia, Liberia, Benin, Senegal, and more.
Reported by Rasmus Sojmark
Partnerships
SBC announced a strategic partnership with the Gaming Regulators Africa Forum (GRAF) to build the African Gaming Forum as a one-day gathering at SBC Summit.
Reported by Rasmus Sojmark