Company intelligence
Sensor Tower
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About Sensor Tower
Sensor Tower is a global provider of digital intelligence solutions, empowering companies to understand consumer behavior and market performance across mobile apps, digital platforms, and gaming ecosystems. Headquartered in San Francisco, Sensor Tower's insights are trusted by more than 2,500 enterprises worldwide. With a mission to measure the world’s digital economy, Sensor Tower’s award-winning platform delivers unmatched visibility into the mobile app and digital ecosystem, empowering organizations to stay ahead of changing market dynamics and make informed, strategic decisions. Founded in 2013, Sensor Tower’s mobile app insights have helped marketers, app, and game developers demystify the mobile app ecosystem with visibility into usage, engagement, and paid acquisition strategies. Today, Sensor Tower’s digital market insights platform has expanded to include Web, Audience, Retail Media, and Digital Advertising Insights (formerly Pathmatics), helping brands and advertisers understand their competitor’s advertising strategies and audiences across the entire consumer journey.
Verified activity
Signals from Sensor Tower
18 published signals
Sales & Marketing
Sensor Tower reported that Dazed Games caught a big one with How to Fish, reeling in an estimated 3.1M units from August 20-25.
Reported by Blake Miller
Presence & Recognition
Sensor Tower participated in Ascendant Network's first RetailMediaUpfronts event, where SHOWCASE pitched on RMN data products.
Reported by Ian Simpson
Research & Knowledge
Sensor Tower published the new Retail Media Report 2026, breaking down where the money is going using exclusive Pathmatics data.
Reported by Brendan Martise
Research & Knowledge
Sensor Tower is publishing the H1 2026 Gaming Digital Market Index report, a 40-page report packed with interactive charts on gaming trends across mobile, PC, console, web, and digital advertising.
Reported by Seth Berk
Strategy & Corporate Development
Sensor Tower has declared all towers (radio, broadcast, cell, fondue, champagne, ice cream, etc.) shall henceforth be renamed Sensor Towers.
Reported by Seth Berk
Sales & Marketing
Sensor Tower reported that total pre-orders for the GTA VI game itself went parabolic on 8/27, rising 436% vs. the previous day, with revenue jumping 600% DoD.
Reported by Seth Berk
Products & Services
Sensor Tower has declared all towers (radio, broadcast, cell, fondue, champagne, ice cream, etc.) to be renamed Sensor Towers.
Reported by Sensor Tower
Presence & Recognition
Sensor Tower will attend Gamescom in Tokyo.
Reported by Karl Kontus
Research & Knowledge
Sensor Tower published Japan Game Market Insights 2026 ahead of the Tokyo Game Show 2026.
Reported by Nan Lu 🔜 Tokyo Game Show (TGS)
Presence & Recognition
Sensor Tower team will be on the ground at Booth 10-W09 at the Tokyo Game Show 2026.
Reported by Nan Lu 🔜 Tokyo Game Show (TGS)
Customers & Market
Sensor Tower reports that Walmart has seen a steady increase in hair care impressions since 2024, making it the categories second fastest-growing Retail Media Network in the first half of 2026, behind SEPHORA.
Reported by Blake Miller
Research & Knowledge
Sensor Tower published an article by Kiri Masters on Amazon's advertising spend and reach, including a quote from VP of Innovation and Strategy Julia LaRosa.
Reported by Sensor Tower
Customers & Market
Sensor Tower reports that Walmart has seen a steady increase in hair care impressions since 2024, making it the second fastest-growing Retail Media Network in the first half of 2026 behind SEPHORA.
Reported by Sensor Tower
Sales & Marketing
Sensor Tower reported that GTA VI preorders on PlayStation rose 606% day-over-day on 8/27 compared to Xbox, which rose 127%.
Reported by Seema M. Shah
Sales & Marketing
Sensor Tower reported that GTA VI daily preorders on 8/27 rose 436% compared to the previous day after the Netflix extended look on 8/27.
Reported by Seema M. Shah
Presence & Recognition
Sensor Tower is hosting an upcoming webinar titled AI Economy: Market Share, Monetization, and Excesses on September 17th at 3:30ET
Reported by Brendan Martise
Sales & Marketing
Sensor Tower reports that total pre-orders for the GTA VI game itself went parabolic on 8/27, rising 436% vs. the previous day, with revenue jumping 600% DoD.
Reported by Sensor Tower
Presence & Recognition
Sensor Tower announced that a third speaker will be joining the State of AI webinar on September 17th hosted by Thrad, featuring AI and commerce leader Roger Dunn.
Reported by Sensor Tower