Shaeps

About Shaeps

Shaeps advises Nordic and European SMEs on China market entry. We are a Copenhagen-based market entry boutique working with IP-driven companies. Most companies treat China market entry as a decision. The companies that succeed treat it as a staged decision process. Staged entry means setting up only the minimum legal and operating presence needed to test commercial assumptions in the market. The full entry structure is built only once those assumptions are validated. Three stages: Market validation. Test whether your business case holds in China - demand, partner behaviour, pricing acceptance, channel viability. Produces a go/no-go decision backed by in-market evidence, typically in 8 to 16 weeks. Entry planning. Structure the entry around what the evidence supports - phasing, positioning, channel model, partner sourcing, legal structure. Entry execution. Legal structure, partner contracting, commercial launch. No cure, no pay. No project fee for activity performed. We are compensated when you achieve the agreed commercial outcome. A no-go recommendation costs you nothing in Shaeps fees. Most China advisory is paid for activity. Shaeps is paid for outcomes. That is not a pricing distinction. It is a decision-making distinction. Who we work with: European companies of 10 to 200 employees whose competitive advantage sits in brand, technology, or industrial know-how. Delivered for companies and institutions such as GB Group and Hjort Beer. Led by Niels Boje Lund (Copenhagen) and Casper Tollerud (Shanghai).