SignalTap

About SignalTap

SignalTap (formerly Mavern Media), is an AI-driven contextual intelligence platform for brands and agencies. Built from years of hands-on programmatic execution, SignalTap helps buyers understand where ads deserve to run across CTV, display, digital video, and audio, before the bid. We work alongside leading SSPs including Xandr, OpenX, PubMatic, and Magnite to support cleaner, more efficient deal paths informed by upstream intelligence, not guesswork or over layered audiences. At the core is SignalTap AI, our proprietary intelligence layer that analyzes content environments and supply signals at a granular level. On the open web, this includes URL-level semantic mapping. Across video, CTV, and app environments, it evaluates quality, intent, and commercial relevance to reduce waste and improve performance. How SignalTap supports smarter programmatic buying: • Supply clarity and quality, visibility into where ads run and why • Cleaner supply paths, reduced inefficiency and hidden waste • AI-driven decisioning, continuous analysis applied before each impression By combining real signals, supply-side intelligence, and practical execution experience, SignalTap helps advertisers make programmatic more accountable, more efficient, and easier to trust, without adding complexity.