Simple Not Easy

About Simple Not Easy

Simple Not Easy is a consulting practice for startup CEOs, CTOs, and their technical teams. I work alongside teams when a program is new, stuck, or harder than it should be. What the work looks like: • Working with leadership to set a clear objective, write it down, and hold to it. • Pointing engineers and leaders toward the same goal, with targets that adjust as the team learns. • Putting in place the program structure and way of working that hold up over multi-year efforts. • Building partnerships carefully, and running workshops that end in decisions. Built on 20 years at Mercedes-Benz R&D assessing emerging technologies and proving the promising ones for the road. Simple to state, not easy to do.