Company intelligence
Smiley Company
Smiley Brand HQ. Celebrating 30 Years of SmileyWorld in 2027.
About Smiley Company
Smiley is the original collaborator brand, our defiantly optimistic energy has inspired generations for over 50 years. The enduring positive impact of the most universally recognizable symbol in the world, represented freedom in the 1970s, defined music subcultures in the 80s and 90s and, in the 2000s, alongside our growing fashion and art status, became a vanguard of the digital revolution with the creation of the emoticons – a new visual form of communication. Turning 50 in 2022, Smiley is leading the way once again with the launch of a first-of-its-kind campaign Future Positive, working with brands across the globe to tackle worldwide social and climate injustice through sustainable and transparently-produced products.
Verified activity
Signals from Smiley Company
5 published signals
Products & Services
Smiley Company launched its first collection with Osella, an established fashion house in Indonesia.
Reported by Nicolas Loufrani
Partnerships
Smiley Company welcomed Lilis Dora at DLI Internasional as an agent on the ground in Indonesia to welcome Osella as a new partner in the Smiley ecosystem.
Reported by Nicolas Loufrani
Partnerships
Smiley Company announced a collaboration with Du Pareil Au Même, one of France’s leading children’s clothing and accessories brands, for the SmileyWorld Back to School campaign.
Reported by Smiley Company
Products & Services
Smiley Company launched a new luggage collection featuring three designs by Naftali Inc, including a matching backpack, neck pillow, and eye mask.
Reported by Nicolas Loufrani
Presence & Recognition
Smiley Company served as the official media sponsor for Beder's Concert for Mental Health at London's Jazz Cafe, headlined by freestyle rapper Harry Mack.
Reported by Nicolas Loufrani