Social United

About Social United

Social United started because we kept seeing the same thing happen to brands trying to crack TikTok Shop. They'd have a great product, decent budget, real intent, and still end up splitting the work across five or six different suppliers. One agency doing content, another doing creators, someone else running live, someone else handling ads. By the time all of it came together, if it came together at all, weeks had gone by and nobody could tell you which piece was actually driving sales. So we built Social United to do it all under one roof, in northwest London. Content, creators, live selling, paid media, shop management, strategy. Not because it sounds impressive on a slide, but because TTS genuinely doesn't work well when it's split apart. The creators need content that's already proven to convert. The lives need to feed the paid campaigns. The strategy needs to sit across all of it. Over time, that approach is what's let us build real depth in a couple of categories specifically, Home & Living and Health & Wellness. We didn't set out to specialise there, it just happened because that's where we kept getting results, and where brands kept coming back. We manage tens of millions in GMV across our portfolio now, work with a creator network well into six figures, and we've been recognised as one of the UK's top TTS partners for affiliate marketing. But honestly, numbers matter less to us than the pattern behind them, brands that stick with TTS long enough to actually build something tend to win. The ones chasing a quick spike usually don't. That's also why we're upfront about who we're not right for. If you're pre-launch, or testing a single SKU, or need a result inside a quarter, TikTok Shop probably isn't the right channel yet, and we'd rather tell you that now than take your budget and give you nothing to show for it. Social United is the trading name of eBusiness Guru Limited, an ecommerce operations business with over fifteen years of experience behind it.