Company intelligence
Sostrene Grene
Welcome to the wonderful world of Anna and Clara. Visit our career site at jobs.sostrenegrene.com
About Sostrene Grene
The story of Søstrene Grene starts in 1973 in Aarhus, Denmark’s second-largest city, when the husband and wife team of Knud Cresten Vaupell Olsen and Inger Grene open a store which turns out to be one of a kind. The couple sets out to create a whole new and wonderful shopping experience that caters to the senses. A place where creative and inquisitive minds can feel right at home. They call the store Søstrene Grene (in English: The Grene Sisters), but today, the concept is also known as “the wonderful world of Anna and Clara”. With a history at the Ballet Academy in Aarhus and a love of classical music, Knud Cresten sets out to create a store concept that artfully combines music, beautiful product displays and storytelling. And in 1973, he comes up with the idea for the sisters Anna and Clara, who come to embody all of his and Inger’s values and visions for the company. From day one, Anna and Clara invite guests to explore the labyrinth of aisles, where pleasant lighting, classical music and the smell of untreated wooden crates create a unique experience for anyone who enters the store. Along the store’s aisles, the product displays stir the guest’s creativity as they make new finds and set their imagination free. Even more important, however, is that the guests leave their hectic daily lives behind before journeying through the wonderful world of Anna and Clara. Today, Søstrene Grene is represented in many countries around the world and the chain is owned and operated by the second generation of the family, the brothers Mikkel and Cresten Grene. The headquarters are situated in Aarhus – the city where it all began. There, a team of Scandinavian designers and purchasers ensures that the sisters’ distinctive Nordic feel is present in every design that ends up in the store. The aim is for the Søstrene Grene stores to continue to provide a refined and innovative product range, setting the stage for great finds and positive experiences.
Verified activity
Signals from Sostrene Grene
16 published signals
People
Sostrene Grene is hiring a Buying Coordinator to coordinate buying and detail management.
Reported by Sostrene Grene
Strategy & Corporate Development
Sostrene Grene aims to reach 500 stores in 2 years and an e-commerce turnover of +700 million DKK in 3 years.
Reported by Mikkel Vaupell Grene
Presence & Recognition
Sostrene Grene welcomed Danish business newspaper Børsen to its distribution centre in Aarslev for a closer look at automation.
Reported by Sostrene Grene
Capital & Finance
Sostrene Grene invested DKK 380 million in a highly automated logistics setup in Denmark and the Netherlands together with its implementation of SAP.
Reported by Sostrene Grene
Strategy & Corporate Development
Sostrene Grene setts til en strategi for at nå 500 butikker og en omsætning på e-com på +700 millioner DKK i de næste 2 år.
Reported by Mikkel Vaupell Grene
Presence & Recognition
Sostrene Grene opened three other Lillesøster stores today located at Mylly in Turku, Finland; Galeria Młociny in Warsaw, Poland; and The Maltings in St Albans, the UK.
Reported by Sostrene Grene
Presence & Recognition
Sostrene Grene opened its third Lillesøster store located at Boulogne-Billancourt in France.
Reported by Sostrene Grene
Operations & Supply
Sostrene Grene opened its third store with the Lillesøster concept at Boulogne-Billancourt in France.
Reported by Vickie Jensen
Operations & Supply
Sostrene Grene opened its first three stores with the Lillesøster concept at Boulogne-Billancourt in France, Mylly in Turku, Galeria Młociny in Warsaw, and The Maltings in St Albans, the UK.
Reported by Vickie Jensen
Presence & Recognition
Sostrene Grene held a grand opening event in Mlociny - Warsaw at 09.59.
Reported by Mogens Link Schmidt
Products & Services
Sostrene Grene expanded Anna & Clara’s Tea House with 14 new own-brand tea bag varieties.
Reported by Sostrene Grene
People
Sostrene Grene is hiring a Buying Coordinator for the Furniture category with a maternity cover.
Reported by Sostrene Grene
Presence & Recognition
Sostrene Grene hosted over 2 million guests visiting its store in AEZ - Hamburg over the past 10 years.
Reported by Mogens Link Schmidt
Presence & Recognition
Sostrene Grene was shortlisted in the categories of Digital Strategy and Loyalty and Relations at the Rambuk Awards 2026.
Reported by Sostrene Grene
Presence & Recognition
Sostrene Grene was shortlisted for Best Use of AI for eCommerce at the Rambuk Awards 2026.
Reported by Sostrene Grene
Presence & Recognition
Sostrene Grene was shortlisted at the UK eCommerce Awards 2026 and the Rambuk Awards 2026.
Reported by Sostrene Grene