Company intelligence
Sotol Romo
About Sotol Romo
Sotol Romo was created to introduce the world to one of Mexico’s most extraordinary spirits through a lens of northern Mexican modern luxury. Rooted in Chihuahua and built with global ambition, Sotol Romo brings together tradition and world-class spirits expertise. Sotol Romo is Sotol Puro, made 100% from Dasylirion Cedrosanum. It is additive-free, organic by nature, artisanal, and produced with a strong commitment to sustainability and responsible sourcing. The spirit’s profile was perfected in collaboration with Richard Betts, one of the most respected figures in modern Mexican spirits, and is supported by the operational, distribution, and market infrastructure of Casa Komos Brands Group (CKBG). In the glass, Sotol Romo is clean, dry, elegant, and precise, with herbal and mineral notes. It reflects patience and refinement—like a diamond formed over time under pressure, the result of slow growth and resilience. Sotol Romo also carries a broader mission: to bring sotol to the world with integrity, to grow the category responsibly, and to help create opportunity and prosperity in northern Mexico, much as tequila and mezcal have done for the south— but guided by lessons learned and avoiding the costs of unchecked expansion. If you want to know more about Sotol Romo, or find where to taste it, visit sotolromo.com DRINK RESPONSIBLY | 42% Alc./Vol. | HECHO EN MÉXICO
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Signals from Sotol Romo
17 published signals
Presence & Recognition
Sotol Romo guests at the ManhattanVintageHamptons Edition agreed after just one sip with a tequila and mezcal experience
Reported by Sotol Romo
Presence & Recognition
Sotol Romo attended a book party at Amagansett for Gillian Tett and Rebecca Blumenstein's book, The Last Free Women.
Reported by Sotol Romo
Products & Services
Sotol Romo launched Dia Simms, a new tequila and mezcal line.
Reported by Sotol Romo