Storied Sports

About Storied Sports

For too long, athletes, especially women, built the game without owning their stories or sharing in the upside. Storied Sports is changing that. We are an athlete IP company built on a simple belief: Legacy into Livelihood. Every story we tell, every brand we build, every piece of IP we create is designed to return real value to the athletes themselves. Equity. Income. Opportunity. Founded by Laura Gentile (former EVP and CMO at ESPN, Founder of espnW) and Jaymee Messler (Co-Founder of The Players' Tribune, Executive Producer of Netflix's Untold), the Storied Sports team brings 90+ years of combined industry experience and an unparalleled network across sports, media, and entertainment. What we do: · Story Discovery: uncovering narratives with cultural relevance and commercial potential · IP Creation: podcasts, films, digital series, merchandise, and live experiences · Brand Building: bold, enduring athlete and brand identities · Community and Commerce: platforms that connect athletes directly with fans and revenue · Athlete Ownership: equity structures so athletes share in the upside Our flagship is 'Origin Story: The 85ers', a 7-episode podcast presented by Adidas, telling the story of the 17 women who founded U.S. Women's Soccer in 1985. Subscribe to our email newsletter at storiedsports.com/newsletter