StrataGuide

About StrataGuide

StrataGuide helps international B2B technology companies with traction outside the U.S. turn U.S. market ambition into pipeline and revenue. We align market selection, ICP, positioning, buyer insight, and go-to-market planning around the market the company can credibly win. Led by commercial strategist and operator Caryne Say, StrataGuide helps companies: * Identify the first U.S. market, buyer, and use case to pursue * Define an ICP based on buying conditions, not firmographics alone * Position the business around what U.S. buyers value, understand, and need to believe * Use buyer research to strengthen the sales story, proof, and buying path * Build an aligned sales and marketing plan to create pipeline * Test the strategy through controlled outreach before investing in a larger launch * Scale what works through account-based marketing, demand generation, and pipeline acceleration Whether you are preparing to enter the U.S., turning early interest into paying customers, or expanding an existing U.S. presence, StrataGuide helps you make the right commercial choices before spending heavily on the wrong market or approach. Services include: U.S. Market Entry Strategy • Market & ICP Selection • Positioning & Messaging • Buyer Research • GTM Strategy • Sales & Marketing Planning • Early Market Testing • ABM & Demand Generation • Pipeline Acceleration • Fractional GTM Leadership