Subverse Narrative Consulting

About Subverse Narrative Consulting

Subverse Narrative Consulting partners with studios building interactive entertainment — AAA games, immersive VR, location-based experiences, AI-driven story systems. Hollywood to Silicon Valley, clients worldwide. Founded in 2016 by Joshua Rubin — Emmy-winning Narrative Director and co-writer of Assassin's Creed 2, with core creative team credits on Bungie's Destiny — Subverse provides senior narrative leadership at every stage of production. Embedded creative direction through major milestones. IP development and worldbuilding for original story properties. Pitch decks that bring in funding. Writers room construction. Milestone rescue. Late-stage script doctoring. The questions Subverse helps teams ask (and answer): - Is the story hooking players with mystery, or dumping exposition? - Does the main character's motivation align with what the player is actually being asked to do? - Are interactive mechanics building the story, or fighting it? - Does branching architecture create satisfying consequence on a budget, or just the illusion of it? - Are the AI characters and emergent systems guided strongly enough to hold when players go far off-script? Selected clients include: Bandai Namco, Bungie, Capcom, Electronic Arts, Felix & Paul, Google, Interior Night / Xbox Game Studios, Meta, Netflix, People Can Fly, Riot, Sony Pictures, Square Enix, Techland, Telltale, Ubisoft.