Tailored Social

About Tailored Social

One size doesn't fit all — and social shouldn't be treated like it does. Everyone thinks they know how to do social. Very few actually do. Account teams can't hold their own in the room. Brands stay stuck at awareness, never reaching revenue. Tailored exists to close that gap. The core idea There are three jobs social can do for a brand: awareness (reach, impressions, fame), consideration (trust, community, UGC), and conversion (social as an actual sales channel). Most teams only ever do job one. Job three is almost always empty — that's the gap we close. What we do We work with agencies who need their teams to be credible in the room, and with brands who need social to move past awareness — through workshops, strategy, and, for brand clients, full hands-on execution: channels, content, reporting, growth. Why Tailored Founded by Taylor Handsley, built on 20+ years across editorial (ELLE, Refinery29 as a founding team member), agency leadership (Edelman, where she founded the EMEA Content Studio; Accenture Song on Jaguar Land Rover, Hey Honey as Director), and in-house e-commerce leadership (Amazon Fashion EU). Trusted by brands including Crocs, JBL, Max Factor, Bentley, Range Rover, Chanel, Apple, and Amazon. If your social team can't hold their own past awareness, let's talk.