That Sports Consultancy Group

About That Sports Consultancy Group

That Sports Consultancy Group is a specialist sports retail advisory firm helping professional clubs, brands, rights holders and industry suppliers build stronger, more profitable retail businesses. We combine strategic thinking with hands-on operational experience across retail strategy, merchandising, eCommerce, licensing, fan experience, commercial growth and international expansion. Our work ranges from focused commercial reviews and transformation projects to retained advisory support and fractional retail leadership. We work collaboratively as an extension of our clients’ teams - identifying opportunities, developing practical strategies and supporting their delivery through measurable action. Our expertise includes: • Retail strategy and commercial performance • Retail transformation and revenue growth • Merchandising, buying and range planning • eCommerce strategy and optimisation • Store operations, design and fan experience • Licensing, retail rights and commercial partnerships • Business development and international expansion • Fractional and interim retail leadership Founded by sports retail specialist Lee Hyde, TSCG brings more than 20 years of industry experience and an established network across professional clubs, brands, suppliers and rights holders. We support organisations looking to unlock new growth, transform an underperforming retail operation, launch a new commercial proposition or access experienced senior leadership without making a permanent appointment. Our approach is collaborative, commercially focused and grounded in the operational realities of professional sports retail.