The Brand Report

About The Brand Report

The Brand Report covers the creative work shaping outdoor, sport & lifestyle. We celebrate the work and credit the people behind it. The Index is a canon of the best creative work in the category, judged by a panel against a public standard — with full credits and the story of how the work got made. Selection is the verdict. The Article covers the brand moves that matter: what's working, what's shifting, and what it means for the brands competing here. The Brief keeps you in the know — one email when work enters the Index or an Article drops. The Advisory is where the read becomes a call. Founder Dan Coe works directly with the brands and agencies we cover — positioning, category strategy, growth — starting with a question and a thirty-minute conversation. Nothing in the publication is for sale. Read by founders, CMOs, and brand and strategy leaders. Read free at thebrand.report. Start a conversation at thebrand.report/advisory.