The CPG Collective

About The CPG Collective

The CPG Collective California isn’t just another territory. It’s the most competitive and influential food & beverage market in the country. The CPG Collective is a California-focused food & beverage brokerage built to help emerging brands secure distribution, win retail placement, and execute at shelf across the state. We don’t advise from a distance. We operate inside California retail. What We Do: We serve as your in-market California brokerage partner, leading: • Retail buyer presentations & new item sell-in • Distributor management (UNFI, KeHE & regional partners) • Costing, margin alignment & promotional planning • Trade strategy & sell-through execution • Reset management & launch coordination • NorCal & SoCal retail coverage Our focus is simple: Get your brand placed. Keep it on shelf. Make it perform. Why California Matters California sets the tone for natural, specialty, and emerging brands nationwide. Retailers here influence national expansion. Consumers here shape category trends. Success here builds brand credibility everywhere else. But California requires: • Deep buyer relationships • Understanding of regional retail nuances • Distributor fluency • Strong In-Market Resources • Execution discipline That’s where we specialize. Who We Work With: We partner with emerging and growth-stage food & beverage brands typically between $1M–$15M in revenue that are ready to build real distribution across California retail. If your goal is meaningful market penetration and support — not just coverage — we’re built for that. The CPG Collective Winning in California Retail.