Company intelligence
The Crispian Advantage
Focusing Change to Win
About The Crispian Advantage
We are a group of seasoned specialists dedicated to help clients produce improved sales and marketing performance. Our services include: - Aligning People for Change both internally and externally - Sales Coaching sales people and their managers - Sales Behavior analysis - Develop sales competency frameworks - Design and implement sales training both face-to-face and virtually - Develop performance support tools - Create and edit marketing content especially for AEC space - Develop internal communications for support change
Verified activity
Signals from The Crispian Advantage
2 published signals
Research & Knowledge
The Crispian Advantage published research findings indicating that trust in management significantly reduces resistance, with no effect from technology or plan sophistication.
Reported by Nick Anderson
Research & Knowledge
The Crispian Advantage published a full piece titled Inherited Resistance™ on LinkedIn detailing the definition, five markers for spotting inheritance in a building, and the findings from Focusing Change to Win research.
Reported by Nick Anderson