The Great Pitch Company

About The Great Pitch Company

About The Great Pitch Company The Great Pitch Company helps agencies win more of the opportunities that matter—and do so more consistently. Founded in 2019, the company works with agencies of all sizes—from independents to global holding groups—supporting them in one of the most critical and resource-intensive areas of their business: pitching. In many organisations, significant time, cost and effort go into new business, yet outcomes remain inconsistent. The Great Pitch Company focuses on the moments that determine success—how clearly the proposition is defined, how effectively the story is told, and how well teams perform under pressure. Its work is structured across two complementary divisions: Great Now – working alongside agency teams on live pitches and re-pitches to improve performance and increase conversion rates in real time. Great Forever – building long-term capability through training and consultancy, aligning people, culture and process to help agencies win more business and waste less resource. With team members across the UK, Italy, Switzerland and the US, The Great Pitch Company operates internationally, supporting agencies across a wide range of disciplines. The company combines this hands-on work with industry insight. In 2021 it launched The Great Pitch Poll, an annual survey of business development practices across leading UK agencies, examining performance, process and the impact of pitching on areas such as mental wellbeing. Recent results include a 100% pitch conversion rate across supported projects in 2024, and in 2025 helping clients secure over $1.5 billion in media billings.