The Hunsberger Group

About The Hunsberger Group

Copy is your online salesperson. And without copy, people don’t buy anything online. Words matter. A lot. And the stakes are way too high to fiddle around with words. Working with a data-driven copywriter schooled in consumer decision-making and user experience can be a critical differentiator between sinking and swimming. My Process to Write for Humans and Create Copy that Converts: 1. Research & Discovery: Conduct thorough research on your industry, customers/target audience, and competitors to develop a deep understanding of your brand and offerings. 2. Copywriting & Wireframing: Craft compelling and persuasive copy using formulas, frameworks, and voice of customer data so that we capture the attention of your target audience and drive desired actions. The copy will be shared along with low-fidelity wireframes. 3. Validation & Optimization: Run validation tests to ensure users understand what they’re looking at. Conduct A/B testing to optimize the copy. Hire me as your conversion copywriter for the following assets: ✅ Website copywriting: Get targeted, persuasive content for service pages, category pages, product pages, and everything in between. ✅ Email copywriting: Emails that convert tend to have three things in common. And whether you’re writing a newsletter or a sales email, you’ll want to capitalize on these effective, proven techniques. ✅ Landing page copywriting: Here are a few ways your business might use landing pages: long-form sales page | event registration page | content offer opt-in | newsletter subscription | course enrollment | free trial Aren't you ready to delegate marketing, lead generation, and copywriting to a dedicated partner? Let’s collaborate and grow your business.