Company intelligence
The Initial
Experimentation belongs in-house. We help you build it.
IT Services and IT Consulting
5 employees
Founded 2025
7 public signals
About The Initial
You can’t rent Experimentation. You need to own it.
Verified activity
Signals from The Initial
7 published signals
Strategy & Corporate Development
The Initial aims to build great in-house experimentation programs by focusing on capability building, process setup, stakeholder management, leadership support, and data-driven decision making.
Reported by Lucia van den Brink
Research & Knowledge
The Initial uses AI extensively in its research, analysis, reporting, and workflows.
Reported by Lucia van den Brink
Presence & Recognition
The Initial is teaching nonprofits to build Experimentation Programs and Cultures in Dallas, Texas this month.
Reported by Lucia van den Brink
People
The Initial is hiring for CRO and Experimentation roles to support its clients
Reported by Lucia van den Brink
Presence & Recognition
The Initial podcast episode featuring guest Gabriel Marçal was published
Reported by Lucia van den Brink
Products & Services
The Initial was built by the author's company to help clients move fast, teach teams, and set up processes together with a team of specialists.
Reported by Lucia van den Brink
Research & Knowledge
The Initial internally agrees that a workshop is not enough to build a data-driven mindset, strategy, and in-house experimentation capability.
Reported by Lucia van den Brink