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The Machine Race
Responsible AI consultancy. Practical support for organisations wanting to use and deploy safer, more inclusive AI.
About The Machine Race
Not sure your AI governance is keeping pace with how it's being deployed and used in your organisation? Do you want to develop a responsible AI strategy and operational support to staff? We can help. Organisations under pressure are reaching for AI tools without the governance to match. The consequences involve harm to vulnerable people, wasted resources and reputational damage. The Machine Race was founded by Suzy Madigan to solve exactly that problem, with four years of work building the foundations already behind us. Suzy is co-author of the SAFE AI Framework, the first fully operational AI governance toolkit for humanitarian actors, developed with The Alan Turing Institute, CDAC Network, Humanitarian AI Advisory, and funded by the UK Government. See it here: https://bit.ly/4tQkJHB Previously as Responsible AI Lead at CARE International, she led research with Accenture examining AI's impact with Global South civil society across 12 countries, interviewing Microsoft, AWS, Meta and Google on more equitable AI collaboration. Her lens comes from 15+ years across 18 emergency frontlines including Iraq, Ukraine, Gaza, Haiti and Somaliland, specialising in high-stakes risk mitigation with real human consequences. In 2025, she was named in the global 100 Brilliant Women in AI Ethics™ list. Suzy brings both nonprofit and private sector experience having worked with global brands as an advertising executive at Saatchi's and Havas early in her career. The Machine Race provides strategic advice, practical guidance and governance thinking stress-tested for the world's hardest contexts — for humanitarian organisations and businesses alike. ☎️ Connect with Suzy directly on LinkedIn for an introductory call. Follow the TMR LinkedIn newsletter:https://bit.ly/4wKhzYA Find the full TMR archive on Substack: https://bit.ly/3PDHwIm
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