The Missing Link

About The Missing Link

Sponsorship is one of the most powerful tools in modern marketing, but too often, it's approached with trial & error, gut feeling and guesswork. That's why The Missing Link was created: to bring more professionalism, measurement and strategic thinking to sponsorships in entertainment. Your business probably does not need another logo on a shirt. What it does need, is measurable business impact. By defining the right sponsorship strategy you'll be able to identify the right partners to succeed. By negotiating a rock solid and KPI-driven contract, partnership performance evaluation becomes the easiest part of your job. You will finally be able to prove what sponsorship brings to the table, and why it deserves an important position in your yearly budgets. Whether it's strategy, selection, negotiation or measurement: You finally have one dedicated agency to assist with all your sponsorship needs. Our winning approach? Brand first: We do not sell for rights holders. We work for brands and focus on your goals and business needs. Data-driven decision making: Data never lies. Everything we do is supported by data. One-stop shop: Our network allows us to help our clients through every step of the sponsorship cycle. From creating the strategy over to measuring the impact of your activations, we're here for you from start to finish. We are The Missing Link, building bridges between business & entertainment.