Company intelligence
The Octalysis Group
World's leading behavioral design & gamification consultancy. Creators of Octalysis. 175+ clients, 4,500+ citations.
Design Services
Fremont, US
11–50 employees
Founded 2013
9 public signals
About The Octalysis Group
The world's leading consultancy in behavioral design and gamification. Implementing the leading human focused design framework invented by Yu-kai Chou. 175+ clients worldwide and a track record of 13 years of delivering high ROI experiences for companies. Octalysis has over 4,500 academic PhD level citations in publications.
Verified activity
Signals from The Octalysis Group
9 published signals
Research & Knowledge
The Octalysis Group published a report titled Trust Under Pressure by LiveCareer asking 900 U.S. workers in July for a report on trust under pressure.
Reported by Yu-kai Chou
Sales & Marketing
The Octalysis Group launched the A La Quinta campaign built on Unpredictability and Curiosity, reaching a 530 percent viral coefficient with 34 percent of players returning daily.
Reported by The Octalysis Group
Products & Services
The Octalysis Group at LATAM Airlines rebuilt the miles program around narrative, social play, and alternative redemptions, resulting in a 123 percent increase in mileage accumulation and a 1,407 percent increase in alternative redemption engagement against baseline.
Reported by The Octalysis Group