The Velvet Principle

About The Velvet Principle

We are a London based design consultancy specialising in wayfinding & sign design, place branding and environmental/experiential graphics. We help our clients create great experiences where people will want to spend time shopping, working, learning and living. By: • implementing the spirit of their brand within buildings; • ensuring visitors can successfully navigate the environment; • communicating what’s on offer to see or do. We put ourselves in the visitor’s shoes and get under the skin of the brand and architecture to create solutions that meet information needs and fit the design context. It’s not all about signs either, we use a range of tools – lighting, public art, architectural features, and digital, in a cohesive integrated way. Success for us is when people don’t notice the wayfinding. It’s there when you need it and melts into the background when you don’t. Take a look at our portfolio for examples of our work http://www.thevelvetprinciple.com/portfolio/ NB. We’re always looking for talented people to collaborate with. If you’re an experienced independent design consultant specialising in interiors, lighting, product, architectural, brand or digital and like what we do – get in touch.