The Influence Gap

About The Influence Gap

Welcome to the Influence Gap hosted by Crystal Golightly and Nathan Herrman where explore what is real influence in B2B technology and beyond (we think). What we hope to cover: The B2B & Consumer Blur: Why B2B marketing is bleeding into consumer spaces (and vice versa). The Human vs. The Machine: How to maintain authentic relationships and trust in the age of AI. The Real Buying Center: Navigating the massive web of internal and external stakeholders influencing modern deals. The Ecosystem: Direct, unfiltered takes on analyst relations, demand gen, media, and tech. We aren't claiming to be the ultimate gurus, but, we’re bringing on a rotating lineup of industry experts, practitioners, and leaders to explore what actually bridges the gap between a product and a purchase decision.