Company intelligence
The Loop
Insider intelligence for accountants & accounting tech. Simplifying digital transformation in accounting & bookkeeping
About The Loop
The Loop exists to support to the digital pioneers of the accounting and bookkeeping world - and the tech products that power them. We release daily insights dedicated to accountants, bookkeepers and the accounting tech community. The Loop is home to: 🎧 Digi-Tools in Accrual World Podcast - a weekly pod with a variety of expert co-hosts who understand the beating heart of accountancy. Including John Toon, Ryan Pearcy, Alastair Barlow, Heather Smith, Billie McLoughlin, Robbie White, Lara Manton, Leigh Stallard and Indi Tatla. 🎱 Early Adopters Hub - our exclusive network of early adopting accountants who support new tech companies through their launch and MVP. They have helped to shape over 50 great products that have launched in the accounting tech market over the last 4 years. 🏆The Disruptor Awards - our annual awards event recognising those at the bleeding edge of digital innovation in the accounting market. Held every September, with independent nominations and judging, these awards are coveted and shine a light on those you need to be listening to. 🔗 The Accountech Loop community - a community of accounting tech vendors to find a space to connect, network, share intelligence and ask questions without judgement. Chatham House rules apply to enter.
Verified activity
Signals from The Loop
8 published signals
Products & Services
The Loop announced that Dext, the bookkeeping agent automating 83% of edits in practices using it, was released as a product release.
Reported by The Loop
Presence & Recognition
The Loop announced that Vipul Sheth from AdvanceTrack was named the Firm of the Year for The Modern Firm.
Reported by The Loop
Presence & Recognition
The Loop announced the Disruptor Awards were held the night before Accountex North.
Reported by The Loop
Presence & Recognition
The Loop notes that Xero has opened its developer growth programme to practice apps, with about five applications open now.
Reported by The Loop
Presence & Recognition
The Loop announced Phil Hobden as the Deity of the Year for his contributions to the tech industry.
Reported by The Loop
Presence & Recognition
The Loop announced that Disruptor Awards will be held on 14 September in Manchester.
Reported by The Loop
Presence & Recognition
The Loop announced the Disruptor Awards 2026 will be held the night before Accountex North.
Reported by The Loop
Presence & Recognition
The Loop hosted an awards night on Monday the 14th of September, featuring Lucy Cohen and Andy Oury.
Reported by Indi Tatla