The Prompt

About The Prompt

The Prompt is an AI advisory firm for boards, CEOs, and leadership teams. We work on the part of adoption that stalls first: the people. Most organizations get stuck on identity, incentives, workflows, and who gets to decide, long before the technology is the constraint. AI adoption is a people problem before it is a technology problem, and we treat it that way. Engagements usually start with the AI Readiness Index (AIRI), our diagnostic across five pillars: Strategy, Usage & Literacy, Culture & Change, Governance & Ethics, and Technical Readiness. It measures the gap between AI ambition and daily reality, and it turns that gap into a plan leaders can run. From there we deliver executive advisory, strategy sessions, hands-on workshops, and keynotes. Clients range from privately held companies and professional services firms to Blackstone, Citadel Securities, Francisco Partners, Freshfields, the United Nations Development Program, and The Conference Board. The Prompt was founded by Matt Strain after 16 years at Adobe, most recently leading strategy and innovation at Adobe Research, and earlier running Apple's business across South and Southeast Asia. His work has been covered in The New York Times, and Forbes named him an "AI Whisperer." If you are leading AI adoption, write us with what you are trying to improve and the constraints you are working within: matt@the-prompt.ai