Company intelligence
Thinkbox
Thinkbox is the marketing body for commercial TV in the UK, helping advertisers get the best out of today’s TV.
About Thinkbox
Thinkbox is the marketing body for commercial TV in the UK, in all its forms. It works with the marketing community with a single ambition: to help advertisers get the best out of today’s TV. Its shareholders are Channel 4, ITV, Sky Media, and UKTV, who together represent over 99% of commercial TV advertising revenue through their owned and partner TV channels. Associate Members are TAM Ireland, Think TV (Australia), thinktv (Canada), TVN Media (Poland), Tenk TV (Norway), DSTv (South Africa), and Virgin Media. Discovery Networks UK & Ireland and STV also give direct financial support. Thinkbox is a member of The Global TV Group, the informal grouping of TV broadcasters, sales houses, and trade bodies in Europe, the USA, Canada, Australia and Latin America. The Global TV Group is a forum for sharing knowledge, exchanging best practice and collating global TV intelligence. In recent years, Thinkbox has won a number of industry awards for its research and marketing initiatives. Thinkbox was named Media360’s Industry Body of the Decade and its TV advertising, particularly that featuring ‘Harvey’ the dog, has won several awards. Thinkbox’s most recent TV ad ‘Happily Ever After’ is the seventh TV ad campaign from Thinkbox.
Verified activity
Signals from Thinkbox
3 published signals
Sales & Marketing
Thinkbox released a double take ad featuring a ventriloquist and two puppets singing along to Nelly and Kelly Roland's hit track Dilemma.
Reported by Thinkbox
Presence & Recognition
Thinkbox announced the shortlist for the Thinkboxes Awards for TV advertising creativity, featuring campaigns by Adam Eve, TBWA and Twix, Leo UK and Confused.com, Mother and Black Market, The Gate London and The AA, Wonderhood Studios and Three UK.
Reported by Thinkbox
Research & Knowledge
Thinkbox published an analysis highlighting that the returns from Total TV remain ahead of other media despite the expansion of platforms.
Reported by Elliott Millard