Company intelligence
Circana
About Circana
At Circana, we measure and accelerate demand. It’s that simple. We partner with brands to address their toughest business challenges through a combination of our big data, AI data-visualization platform, and deep expertise across more than 25 industries. Our clients count on us to guide them on their next steps, and the steps after that, so they can innovate, meet consumer demand, and grow. Formerly IRI and NPD, we have a combined 100-plus years of history consulting with more than 7,000 of the world’s leading brands and retailers. Our insights on online and in-store purchasing behavior are used by the largest media outlets in the world, including Bloomberg, CNBC, CNN, Financial Times, The New York Times, The Wall Street Journal, USA Today, and others. Count on us to transform complexity into clarity. Learn more at circana.com
Verified activity
Signals from Circana
25 published signals
Products & Services
Circana launched Liquid Data Go, a product that empowers emerging brands to take a proactive, data-driven approach to on-shelf availability to reduce stockout risk and build lasting retailer trust.
Reported by Thomas Elliot
Research & Knowledge
Circana published insights on the behavioral change in eating alone and the trend of restaurants adapting to this change by adding small tables and bar seating.
Reported by Brooks Berrodin
Research & Knowledge
Circana published a Forbes article by Alecsandra Hancas highlighting efficacy, wellness benefits, and accessible indulgence as key drivers in Canada's growing prestige market.
Reported by Francesca Fumagalli Ceri
Presence & Recognition
Circana featured insights from Larissa Jensen on the opportunity for Korean innovation to reach more consumers through partnerships, scale, and broader distribution.
Reported by Francesca Fumagalli Ceri
Presence & Recognition
Circana employee David Portalatin spoke with Modern Restaurant Management Magazine about how restaurants can respond with greater flexibility around portions, portability, convenience and price.
Reported by Francesca Fumagalli Ceri
Presence & Recognition
Circana featured insights from Larissa Jensen on the opportunity for Korean innovation to reach more consumers through partnerships, scale, and broader distribution in WWD's analysis.
Reported by Chris Ireland
Presence & Recognition
Circana's Alecsandra Hancas points to efficacy, wellness benefits, and accessible indulgence as key drivers in Canada's growing prestige market in Forbes.
Reported by Amandine Carrey
Presence & Recognition
Circana featured insights from Larissa Jensen on the opportunity for Korean innovation to reach more consumers through partnerships, scale, and broader distribution in WWD's analysis.
Reported by Amandine Carrey
Presence & Recognition
Circana's Larissa Jensen shared that TikTok Shop is reshaping beauty with sales projected to hit $2 billion.
Reported by JoAnn Piedmont
Products & Services
Circana is opening a video location for expats in the Netherlands who have received a settlement agreement or expect to receive one in the coming weeks.
Reported by Thabang Tshabangu
Presence & Recognition
Circana's Lindsay Pullins appeared in a video interview with The Drum discussing why all media is becoming commerce media and what that means for brands.
Reported by Mariel Saccucci
Partnerships
Circana and DoorDash are partnering to bring independent measurement to retail media, helping brands better understand the incremental impact of their advertising.
Reported by Alice Li
Research & Knowledge
Circana published data showing consumers are spending more this year through prioritization rather than expansion, driven by purpose rather than promotions.
Reported by Kiara Barrett
Sales & Marketing
Circana shared that sales of marshmallows and graham crackers can jump as much as 300% during peak summer holiday weeks, showing the power of putting the right products in the right place at the right moment.
Reported by Mariel Saccucci
Research & Knowledge
Circana published a blog unpacking why assortment is a market share driver and how to benchmark against the market to stay competitive.
Reported by Francesca Fumagalli Ceri
Research & Knowledge
Circana published a research paper in Vox by Kristen McLean discussing how the pandemic disrupted the ways kids discover books, including school and library closures, less peer interaction, and more screen time.
Reported by JoAnn Piedmont
Customers & Market
Circana reported that Pal's Sudden Service is now one of the favorite regional fast food chains in the Tri Cities of Tennessee and Virginia, with 31 locations and 70 years of history.
Reported by Brooks Berrodin
People
Circana appointed Yeimy Garcia Smith to the MMA Global Media & Data Board of Directors.
Reported by Francesca Fumagalli Ceri
Presence & Recognition
Circana released the latest Circana Unpacked episode featuring CMO Misty Muscatel Davis discussing how brands and retailers turn shifting behaviors and fragmented signals into competitive advantages.
Reported by Francesca Fumagalli Ceri
Research & Knowledge
Circana launched Liquid Testing as a continuous experimentation platform.
Reported by JoAnn Piedmont
Presence & Recognition
Circana's Larissa Jensen shared that TikTok Shop is reshaping beauty with sales projected to hit $2 billion.
Reported by Mariel Saccucci
Presence & Recognition
Circana employee David Portalatin spoke with CNBC about how companies are experimenting to keep pace with changing tastes and occasions.
Reported by Francesca Fumagalli Ceri
Research & Knowledge
Circana shared with Modern Retail why occasion and placement matter for sales of marshmallows and graham crackers during peak summer holiday weeks.
Reported by Francesca Fumagalli Ceri
Presence & Recognition
Circana presented research on shrimp demand in the EU marketplace at the Global Shrimp Forum on Wednesday 2-Sept 2026.
Reported by Ananda Roy