Company intelligence
YouGov
What the world thinks
About YouGov
YouGov is a global research data and analytics group, powered by reality. Thanks to a unique panel of millions of verified members across 55 countries, we deliver unsurpassed accuracy to inform better, more impactful decisions. In an independent study of market research users, YouGov was named the most trusted research provider — the highest-rated among competitors¹. 95% of our customers agree we provide consistent, accurate, and trustworthy real-world data¹. And among the world's leading research panels, YouGov holds the highest Trustpilot rating². When you want unsurpassed accuracy to inform more impactful decisions, you need real-time, real-world data from real people. YouGov / Research Reality ¹ Independent third-party study of 3,290 market research users across 24 countries, August 2025. ² Based on publicly available Trustpilot ratings across the top 22 global research panels (100,000+ reviews).
Verified activity
Signals from YouGov
39 published signals
Research & Knowledge
YouGov conducted a new omnibus survey to determine if a new advertising form can reach more people.
Reported by Jan Stahlbock
Research & Knowledge
YouGov published new research based on a survey of 1,300 Americans showing that fantasy players are more likely to commit major time to viewing the NFL, with almost a third watching 13+ hours of NFL coverage each week.
Reported by Alan Aviles
Research & Knowledge
YouGov published a YouGov Spotlight Werteorientierte Verbraucher 2026 focusing on the role of values in marketing strategies.
Reported by Stefan Schemann