180 Global announced that the 180 name is moving to TBWA NEBOKO in Amsterdam.

For more than 25 years, 180 was driven by one simple conviction: nothing is more powerful than a fresh perspective. It shaped iconic work for global clients and built a reputation for challenging the expected. As Omnicom reshaped its global creative portfolio, the 180 name made way for two new chapters. In Amsterdam, our legacy, experience and creative ambition now live on at TBWA\NEBOKO. In the U.S., 180 US joined forces with adam&eveDDB New York to become LOLA USA. Different names. The same restless belief in the power of a fresh perspective. Seeing the world not as it is, but as it could be. We’re incredibly proud of what we built together. And even more excited for what comes next.