29 Sports Intelligence and Athlete Intelligence Platform (AIP) turned interest into investment.

29 Sports is a sports intelligence platform company built to help leaders, athletes, families, and sports organizations make important decisions with stronger understanding. Sports does not have an information shortage. Relevant information is often distributed across platforms, reports, departments, conversations, and individual judgment. The result is a fragmented understanding of the decision, even when capable people and substantial data are involved. 29 Sports brings intelligence platforms and human judgment together. Our platform work organizes relevant evidence and makes it more current, accessible, and useful, while Strategic Advisory applies and validates that intelligence in real decisions. The balance between platform and human support may evolve, but the standard does not: important decisions should not be built on assumptions presented as facts. The Athlete Intelligence Platform, or AIP, is the first customer-facing expression of this philosophy. AIP helps athletes and families navigate the recruiting journey with greater clarity, consistency, and justified confidence. Across the broader sports ecosystem, 29 Sports applies the same decision standard to revenue optimization, commercial alignment, partnership readiness, market opportunity, and organizational growth. Founded in Charlotte, North Carolina. Bring the problem. We will begin with what must be understood.

Founded 2026