2Europe published an article exploring the forces reshaping consumer behaviour and the practical ways brands can respond.

We are an award-winning market research agency specialising in international B2B and B2C insight. We provide real value and strategic direction, enabling clients to grow, develop into new markets, differentiate their offering from competitors and achieve a greater return on investment. ​ Using 2Europe international market research improves the likelihood of business success, reduces the risk of making inappropriate business decisions, safeguards investments and improves competitive positions. By using a combination of industry sector and subject matter expertise, as well as technical and commercial understanding, we give our clients strategic direction to help them grow and compete. ​ For the past twenty years, we have supported our clients with bespoke market insight across UK & Europe, Middle East, Asia Pacific and the Americas. The key marketing research subjects in which we work are: - New product development (NPD) - Market development (market entry and market penetration) - Sales channel / retail development - Market and sales potential - Market segmentation - Pricing strategy - Decision processes - Competitive analysis and positioning - Marketing mix strategy development - Customers satisfaction, loyalty, engagement - Lost business analysis - Employee satisfaction, motivation, retention - Sales channel satisfaction and performance - Brand awareness & campaign tracking - Brand development, measurement and identity - Brand strategy and loyalty Particular expertise is applied to the following industry sectors: - Finance & FinTech - Automotive & OEMs - Technology & Office - Engineering & Industrial - Healthcare & Pharma - Building, construction and tools - Institutions & associations