2X published a report on the B2B CMO Project research showing that CMOs with strong executive relationships built trust through consistent actions like surface risks, visible wins, P&L pressures, customer voice, and follow-through.
Published
Signal category
Research & Knowledge
Quote
“In the B2B CMO Project research, the CMOs with the strongest executive relationships built trust in a few consistent ways”
— 2X team
Company
2X
Human-agentic go-to-market services
- Industry
- Marketing Services
- Location
- Malvern, US
- Company size
- 1,320 employees
2X is the global leader in B2B marketing-as-a-service (MaaS), a subscription-based alternative to traditional B2B marketing delivery models. Offering AI-enabled B2B marketing talent and strategic consulting, 2X allows marketing leaders to accelerate growth in today’s resource-constrained environment and to deliver measurable results without increasing budgets. Founded in 2017 by three former CMOs from major global corporations, our mission at 2X is to improve marketing performance with powerful, data-driven campaigns that help businesses create more visibility, generate leads, and increase competitive advantage—twice as fast, and with double the impact. 2X is composed of world-class marketing strategists, developers, analysts, designers and writers who work together to build, run, and optimize marketing. Our company is growing fast, and we’re looking for the best talent to join our pioneering MaaS team. For more information, apply on our website 2X.com or contact us at ask@2X.marketing.
Founded 2017