Accelerant Research hosted an ARVIC session featuring Gavin Johnston, Director of UX Research at Hyatt Hotels, discussing hyperpersonalization.

Accelerant Research is a full-service UX, product, & market research and consulting firm headquartered in Charlotte, NC. We specialize in customer loyalty, product development, customer satisfaction measurement, modeling, tracking, qualitative research, and brand analytics. Our strength in research capabilities rests on our thought leadership, practice skills, and experience in… Customer Satisfaction and Loyalty • Loyalty driver identification and tracking • Purchase cycle (and other customer acquisition-related studies) • Account opening and fulfillment • Relationship deepening • Customer attrition and win-back strategy • M&A transition strategy Product Development • Concept screening and normative benchmarking • Concept testing with volumetric projection capability • Pricing strategy • In-market testing Advertising / Communication • Consideration driver identification • Brand equity assessment and positioning • Naming and positioning • Copy testing Strategic and custom research • Market structure and segmentation studies Other capabilities include: • Management consulting services – syntheses • Conjoint / choice modeling • In-person interviewing • Hispanic and other multi-cultural research • Other focused segments (e.g. low-income, military, mass affluent)