Account Management Skills hosted a lively chat with Duncan Arbour discussing AI auditability, pricing models, client capabilities, and human skills.

Account Management Skills is a training company dedicated to helping agencies retain and grow existing client business. Many creative agency leaders and owners are looking to their client-facing team to grow their accounts and are often feel frustrated that it doesn't happen - or it happens sporadically. Many account managers have 'hybrid' project management roles which means they're bogged down in the day to day delivery and not able to be proactive. Some simply feel worried they may appear 'salesy' if they propose more ideas or services to clients. The reality is effective client growth needs: 1. Commercial clarity i.e. an agency-wide strategy e.g. who is a key account and how will you work with them differently? 2. Commercial skills i.e. individual ability to ask the right questions, know how to spot, develop and present new ideas as well as ask for referrals and testimonials 3. Cultural continuity i.e. an agency process to make behaviours more predictable and hardwire account growth into the business This helps to future-proof the agency's business and creates a competitive advantage in the market. Please DM me if you'd like more details about the different training options offered or email me at jenny@accountmanagementskills.com.

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