Actable hosted a live MarTech session about trust in data featuring Ana Mourão, Ryan Warren, and Zack Wenthe
Published
Signal category
Presence & Recognition
Quote
“If you weren't able to join us live last week, you can still watch what was a great MarTech session about trust in data”
— Craig Howard|Actable team
Company
Actable
Customer Analytics experts. We turn your brands’ customer data into business value with rapid time-to-value.
- Industry
- Data Infrastructure and Analytics
- Location
- New York, US
- Company size
- 21 employees
At Actable, we help brands turn customer analytics into business outcomes. Quickly and repeatedly. The Intelligence Factory is our tech-enabled service that transforms scattered analytics into a structured system for insight and action. Built around three connected components, it gives marketing and analytics teams the tools, frameworks, and confidence to optimize performance at scale. Here’s how it works: Customer Intelligence Hub A client-owned, composable foundation that creates a unified customer view - with the data you need for the most common activations. Built with modern identity resolution, support for analytics use cases, and activation – with or without a CDP. Insights Engine Actable’s proprietary intelligence, including predictive models, AI-powered segmentation, third-party data enrichment enrichment, customer universe reporting, and an embedded AI assistant. This is how raw customer signals become clear next steps. Action Engine Execution support including playbooks, test plans, audience builds, and decision orchestration. Built to activate intelligence across acquisition, retention, and personalization. What makes it work: -Actable experts partner with your team to customize our frameworks to your business -Deploys in weeks instead of quarters -Modular and repeatable with proven components What it delivers: ✔ 5x–20x lift in engagement ✔ 15% churn reduction ✔ 10–30% ROAS improvement ✔ $65MM in churn risk identified 👥 Actable helps brands unlock the business value of customer analytics without tech bloat or SaaS lock-in.
Founded 2019