Acxiom and EMARKETER published a report finding that marketers use layered identity strategies through email, authenticated IDs, and device identifiers to recognize customers, with 65.2%, 52.7%, and 50% respectively.
Published
Signal category
Research & Knowledge
Quote
“The new Acxiom and EMARKETER report found that marketers are using layered identity strategies through email (65.2%), authenticated IDs (52.7%), and device identifiers (50%) to recognize the most customers.”
— Mark Ailsworth|Acxiom team
Company
- Industry
- Advertising Services
- Location
- Conway, US
- Company size
- 3,627 employees
Acxiom puts data to work, solving complex challenges for the world’s leading brands and agencies. As the connected data and identity foundation for Omnicom (OMC) and part of Omnicom Media, Acxiom unifies, connects, and prepares data for AI-driven marketing and decision-making, maximizing technology investments. As leaders in data ethics and governance, Acxiom brings a privacy-first approach to serving clients globally, with locations in the U.S., UK, Germany, China, Poland, and Mexico. Connect with Acxiom on LinkedIn and discover more at Acxiom.com.