Acxiom published new research from Acxiom and Adobe CX Enterprise indicating that advanced capabilities like journey optimization, customer acquisition modeling, and AI-driven personalization remain untapped.
Published
Signal category
Research & Knowledge
Quote
“According to new research from Acxiom and Adobe #CX Enterprise, advanced capabilities like #journeyoptimization, #customeracquisition modeling, and AI-driven #personalization remain untapped.”
— Steven Ricks|Acxiom team
Company
- Industry
- Advertising Services
- Location
- Conway, US
- Company size
- 3,627 employees
Acxiom puts data to work, solving complex challenges for the world’s leading brands and agencies. As the connected data and identity foundation for Omnicom (OMC) and part of Omnicom Media, Acxiom unifies, connects, and prepares data for AI-driven marketing and decision-making, maximizing technology investments. As leaders in data ethics and governance, Acxiom brings a privacy-first approach to serving clients globally, with locations in the U.S., UK, Germany, China, Poland, and Mexico. Connect with Acxiom on LinkedIn and discover more at Acxiom.com.