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Products & ServicesEvent: September 2, 2026

Ad Altius Advisors reports that The Peninsula London developers spent roughly £1 billion to create the replacement product, which is the most expensive hotel in London and priced well justified.

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Signal category

Products & Services

Quote

That’s what makes luxury hospitality so interesting right now. The replacement product is already appearing. I’m writing this from The Peninsula London. The developers spent roughly £1 billion to create it, and it’s brilliant. It’s probably the most expensive hotel in London right now, and the price is well justified.

Thomas Brown|Ad Altius Advisors team

Company

Industry
Hospitality
Company size
1 employees

Ad Altius Advisors represents the owners of extraordinary hospitality assets through high-stakes sales, private capital placements, and strategic transitions. We advise on performance enhancement ahead of a transaction or succession, and help position irreplaceable assets for outcomes that reflect their true value. Our clients include legacy families, generational owners, independent creators, and capital partners who value discretion, alignment, and long-term results. Founded in San Francisco in 2010, we are known for guiding some of the most consequential hospitality transactions globally.

Founded 2010

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