AdBeacon is hosting a live Power Session on Thursday to show how top ecommerce brands prepare for Black Friday and Cyber Monday.

AdBeacon is an e-commerce attribution SaaS platform built to empower media buyers, growth marketers, and digital agencies with the insights they need to measure and optimize ad spend, ad creative, and channel allocation with accuracy and transparency. Unlike traditional attribution tools, AdBeacon leverages first-party data sourced directly from your online store, marketing mix modeling (MMM) through Google Meridian, and native integrations with all major ad buying and email platforms so you can truly measure the impact of your media buying and digital marketing efforts. Our proprietary, real-time, cross-channel attribution models and dashboards make it easy to track ROAS, prove campaign performance, and scale ad budgets with confidence. Whether you’re running paid search, social, or multi-channel campaigns, AdBeacon gives you the data you need to optimize spend, prove ROI, and scale faster.