adidas launched the Believe That. campaign for Ant, featuring a mixtape and a takedown shoe.

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When we set out to make Ant the biggest young star in the sport, we knew Believe That. had to become bigger than a campaign. It had to become a mindset that could travel…

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Company

adidas

Through sport, we have the power to change lives.

Industry
Sporting Goods
Location
Herzogenaurach, DE
Company size
10,001+ employees

About adidas

Inspired by our heritage, our brand is rooted in sports and the culture born from it. Headquartered in Herzogenaurach, Germany, we’re a global leader in the sporting goods industry, employing 62,035 worldwide.

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