Advantage Group International CEO Peter Harris explores how different retail environments shape retail media paths and global retailers and suppliers at the CGF Global Summit.

Advantage Group helps people and organizations work better together by delivering the gift of feedback. Through actionable insights, we drive positive behavior change and sustainable business growth. As a key link between suppliers and retailers in the fast-moving consumer goods industry, we leverage data, feedback, and strategic consulting to uncover opportunities for mutual success, strengthen relationships, and provide invaluable market insights. With a presence in over 40 countries, Advantage is committed to creating better insights, better business, and better lives.