Advise welcomed Matthew Peat to the team, bringing his experience leading Category/ Shopper and RGM teams.

Advise (a trading name of RecommenderX) was founded on a simple but powerful idea: Growth Made Easy. In an increasingly complex and competitive market, Consumer Packaged Goods (CPG) brands and manufacturers need more than just data analysis—they need clear, actionable intelligence to drive success. That’s why we built ADVISE, a cutting-edge analytics platform that automatically transforms raw data into personalized insights and recommended actions, powered by Gen-AI and classical data science. ADVISE goes beyond traditional reporting to deliver practical intelligence across key business areas: Category Intelligence, Revenue Growth Management, Field Sales, and Financial Performance. Whether it’s understanding brand performance, optimizing promotions, enhancing field execution, improving financial outcomes, or driving sustainability, ADVISE helps teams make better decisions, faster. What sets us apart is our focus on making complex analytics simple and actionable. Advise does away with all the manual data wrangling and with AI-powered recommendations and a platform tailored to each client’s unique needs, we help businesses move from insights to impact—without the usual complexity. More than just a technology provider, Advise is a trusted partner, ensuring seamless configuration, onboarding, training and ongoing support. With ADVISE, brands and manifacturers can navigate challenges with confidence, unlock new opportunities, and accelerate growth - easily.