aera published an article by Troels Stokholm and Lars Karnøe explaining when disclosure is required, who is responsible, and what the updated deadlines mean for businesses using AI for marketing, customer service, or content creation under the EU AI Act.

aera is a European IP consultancy firm, built on Nordic values, but with an international perspective. The term “aera” is derived from the Latin word that means “era” in English and “æra” in Danish. Our mission is also derived from our name – we want to create a new aera in IP consultancy. Our clients come in all sizes – from the largest global companies to local entrepreneurs. What our clients all have in common is that they think big – and that they also want to create a new aera within their fields of technology. Our patent attorneys are credited with having played a significant role in the creation and protection of landmark portfolios in the life science, clean tech, mechanics and electronics industries. We consider the legal issues – just as clearly as the commercial and technical issues. This is why clients make us their first call, when they require a range of services that include IP counselling, prosecution, litigation, and patent strategy – or simply just to discuss an important business decision. We take good care of innovators.

Founded 2018