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Research & KnowledgeEvent: August 31, 2026

AirOps observed that ChatGPT changed how it searched, with searches per answer increasing from 1.23 to 2.35 and the share of answers using multiple searches rising from 15.9% to 70.2%, while site: searches increased from 0.2% to 12.6.

Published

Signal category

Research & Knowledge

Quote

On August 8, ChatGPT changed how it searched. Searches per answer jumped from 1.23 to 2.35. The share of answers using multiple searches rose from 15.9% to 70.2%. Use of site: searches went from 0.2% to 12.6.

Alex Halliday|AirOps team

Company

AirOps

Your partner in turning AI Search into your next growth advantage.

Industry
Software Development
Location
San Francisco, US
Company size
174 employees

AirOps is your partner in turning AI Search into your next growth advantage. We help marketing leaders build the strategy, systems, and channel presence to win AI search, powering companies like Carta, Ramp, and Chime. AirOps is the only solution that solves AI discovery end-to-end. Rather than choosing between software or agencies, AirOps give you the platform and expertise to figure out what works for you brand, executes your strategy across the channels that matter, and helps you execute one step ahead of the competition.

Founded 2021

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