AJ Bell launched a new refreshed and rebooted look for its products and services.

AJ Bell was formed in 1995 and is now one of the leading online investment platforms in the UK. We provide customers and advisers with wide investment choice, low-cost delivery, market leading online functionality and first class service to help them manage investment portfolios within SIPPs, ISAs and Dealing accounts. We are a fast growing and profitable company, with over 723,000 customers and £103.3 billion of assets under administration. We are part of the FTSE 250 on the Main Market of the London Stock Exchange.