AMARA is sending out a select few invitations to family offices in its extended network to join in new feature creation for the Amara platform.

Amara is a private membership platform built for affluent households and the professionals who support them. At its core is an exclusive charge card designed around how complex households actually operate—with cards across family members and entities, secure delegated spending, virtual cards for assistants and vendors, precise controls and real-time visibility. Amara combines that financial infrastructure with dedicated, human-led service for travel, dining, access, logistics and day-to-day coordination—all supported by intelligent technology and benefits from world-class partners. Built alongside wealth managers, Amara replaces the disconnected, ad hoc solutions used to manage affluent households with one trusted platform.